Testing Usability for Improved Conversions
You don’t always have to start over with a new website to get results. Often it’s the site’s usability or website messaging that limits the user experience. Making minor tweaks and changes like these are much less expensive than starting over from scratch and building a new website. Testing usability will identify the specific changes that can be made to turn your website from just a brochure to a lead generator.
After 10 years in the business and working with thousands of websites, we know what makes users respond appropriately…and what doesn’t. One of our Internet Marketing Experts can quickly identify whether or not you should consider a usability study or building a new website. Just give us a call, or fill out our contact form and select “Sample Web site usability report” and one of our folks will contact you.
Who Are Your Customers and What Do They Want
As part of our usability testing services, we will sit down with you to discover who your ideal users are and what they are wanting to accomplish online. We will also conduct competitive research to learn how your top competitors are helping potential customers via their websites.
A usability expert will then visit your web site and complete a 60 point questionnaire. Their findings will be delivered back to you along with recommendations for improvement. If you like, we can then make the web site enhancements outlined in the web site usability report.
Why should you consider web site usability testing?
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- Gain a fresh perspective from your customer’s point of view
- Identify issues as well as opportunities with your website
- Learn how to generate more web leads than you currently do
- Save time and money by tweaking your existing site rather than starting over
