Services

Lead Nurturing Programs

Only about 10-20% of leads generated online are “sales ready”; meaning the prospect has a budget, need and a compelling event. What should you do with the 70-80% of qualified leads that are “worth nurturing”, but the timing is not right to move forward currently?  For one thing, don’t make the mistake of handing them off to sales... that is a sure fire way to end up with an unhappy prospect and dissatisfied sales person.

The answer lies in qualification and post visit follow up.  Once leads are identified as “worth nurturing,” they should be processed through a multi-touch, multi-media nurturing program that:

    • keeps your business top of mind
    • continues to focus on your strengths
    • includes offers and incentives to take the next step

At WebDex, we have helped hundreds of companies develop and deploy programs that keep their sales force focused on just the hot leads and ensure future buyers don’t grow cold.

Our lead nurturing processes will help you connect to more customers through:

    • Email marketing – we will develop powerful and relevant HTML and text emails to send to prospects after they have visited your website.  more
    • Newsletter Development – offing relevant content to interested prospects that reinforce your brand while offering useful information. more
    • Personalized URLs (PURLS) – the latest technology in personalization, our PURLs will provide users a personalized web experience with relevant calls to action designed to move them further along the sales process.
    • Post Card/Direct Mail – WebDex has discovered that touching your prospect with physical media along with electronic media helps solidify your brand and value proposition, keeping you top of mind.
    • Online Management Platform – Our online management platform makes it easy to modify campaigns and monitor results.
    • Intelligent Pipeline Management - As prospects respond to various direct marketing calls to action, our system will automatically take them out of any unnecessary follow ups, so you are not overwhelming them.